Gobsmacked No More

This is really worth watching, although most of us would already know how we’re being manipulated by the food industry.

Not Something Else

Watch this:

Well that went over like a damp squib. Often the truth hurts. Especially when it’s in your face.

If I were in the audience I would have stood up and applauded loudly.Β  Mind you, there was a time when I would have just been gobsmacked like all of the others.

Gobsmacked No More.

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8 Responses to “Gobsmacked No More”

  1. Christine Says:

    One thing I clocked with this video, as a food marketer, she’s just sold the audience a new way of buying food – “free range” animals. I notice she didn’t use those marketing terms in her speech, even though current marketing research shows, foods labelled “free range” are increasing in demand through the supermarkets.

    The rules for what determines “free” and “range”, is constantly changing in the govt legislation anyway – rather to the detriment of the animals, as they see how many they can get a farmer to stock per acre. How else are they going to feed so many people? They can increase stocking rates and legally keep the “free range” label.

    I’m sure this woman believed wholeheartedly what she was telling the audience about methods of “industrial” food supply – but I could hear the crickets in the room on the new marketing terms. “Farm Fresh” is old news, “Free Range”, is the new clever marketing campaign. All they need to do is suggestively guilt consumers into believing industrial food supply is bad.

    Eating food we can all afford, is something which causes animal cruelty in the first place. The amount people demand food, requires a large production line in order to make it cost effective.

    Until people cut out the middle men in their food supply (government, food marketers, supermarkets) then we won’t see a change of how animals are treated. These middle men take profits from the farmers, who would otherwise have spent it supplying food to their local region. It would provide jobs for local people and the community (and animals) would benefit. But that doesn’t keep big business profitable, so they send in their marketers to sell the “new message”.

    It stumps me that of all the terms used by marketers, which is the most devious of terms (free range) escaped the “expose” on clever marketing tricks. It plays with the concept of animals being outdoors, while technically overstocking animals in nature, comes with all the same badies they’re telling us is happening in industrial sheds. The government has already changed how many chickens a farmer can have per acre, and still technically be called “free range”. The RSPCA even clocked it as supporting animal cruelty.

    I’m not having a go at anyone for feeling bad about our industrial food system. I just noticed they steered clear of making anyone feel guilty about “free range”. It’s the same old government legislation which allows cruel stocking rates, same old marketers selling the bleeding hearts of the supermarkets messages. And it all depends on…”you” (their generalisation) thinking they’re being honest enough to tell you the truth this time.


    • Chris Says:

      Ooops, just to let you know it’s Chris from Gully Grove. I signed in somewhere else with WordPress, and it automatically kept that old data. I changed it back to let you know it was me.


      • foodnstuff Says:

        Yes, I know, Chris. WordPress asked me to approve the comment which it doesn’t do for people I’ve already approved, and when I did, I recognised your email.

        I can’t believe that woman is really a food marketer. She’s just talked herself out of a job, if so. Or maybe into another aspect of one, as you say.

        “Free range” is certainly the latest and greatest marketing idea. I don’t know what they’ll come up with once that one gets shot down in flames. The thing is, we just can’t ever believe what we see on a label unless we see the food being actually grown/produced. And the only way to achieve that is to do it ourselves, or buy it from farmers whom we’ve seen do it.

        We have a ‘free range’ egg farm at the end of our street. I get my eggs there when my chooks are off the lay. Yes, they are allowed to free range through the day. But the area is infested with weedy growth which the chooks don’t eat (it wouldn’t be there if they did). The stocking rate is too high to allow good, sweet grass to grow sustainably. Each time I go, the area looks more and more degraded. I was shocked to find they keep the lights on in the shed most of the night in winter to make the chooks think it’s the long days of spring/summer so they keep laying. After a couple of years, when they can’t lay any more the whole lot is trucked off to be killed and a new lot brought in. It’s free range alright, but very far from natural. Unfortunately the general public will buy free range and think how virtuous they are.


        • Chris Says:

          It’s a case of pick your degree of poison, when eating from the industrial food chain. We have to negotiate our food choices, with a degree of informed consent as well as a degree of ignorance. It’s not possible to know every step of the process of the food we consume, unless (as you say) we produce it ourselves.

          The majority of people are going to have to buy “most” of their food, “most” of the time. That is who this particular talk was targeting. So they aren’t suddenly going to stop buying food.

          It was fine to spill the beans on selling cake mix in the past, when all the housewives thought it was cheating – and it was also fine to spill the beans on intensive farming practices, because it happens to look bad. But just don’t touch the free range marketing scams, while illustrating a picture of a hybrid chicken produced by the industrial food system, in a green field.

          If you’re going to trounce on the audience for being ignorant consumers (which was the point of the whole speech) keep them up to date with relevant information – the current research on trends, food marketers are using on the public “today”.

          She could have easily used the picture of the free range industrial bred chicken, to illustrate to the audience how readily they received the image without questioning it. She just had to suggest this is what everyone thinks of a happy egg laying hen, and (surprise) they automatically did.

          “Everyone will believe what is on the label”.

          Ain’t that the truth. πŸ˜‰


  2. narf77 Says:

    I saw this on Facebook and had to watch it. I get the feeling it was produced by vegans to be honest but everything that it says echoes the premise that you are what you eat. If we treat animals this way in order to be able to eat meat cheaply and whenever we want, WE are going to suffer ultimately even if we don’t give a stuff about the suffering of the animals we are abusing in order to deliver it to our tables. No amount of polystyrene trays is going to take away from the fact that miserable animals are NOT going to make good food. Vegan or not, bad farming practices need to be stamped out for good. Even though Jamie Oliver and Curtis Stone (our rival big supermarket mascotts πŸ˜‰ ) have just jumped on Hugh Fearnley Whittingstalls bandwagon (now he is a true food hero!) if it makes people aware of how their food is being produced and it results in better conditions for animals it is worth seeing that sad old comb overed man pretending to be “well fit” on our tellies, flogging his range of products through Woolworths.


  3. rabidlittlehippy Says:

    I think this video is a good start. It may barely scratch the surface but perhaps, just perhaps, not all of the people who saw this talk or see this video will just jump onto the free-range wagon. Maybe, just maybe, someone will realise that if 100% natural and all the rest are marketting terms then perhaps, so is free-range.
    What annoys me is that every single level of industrial farming is toxic to some level. Even if you go for 100% organic or biodynamic (which is a great choice) then you still need to realise that these animals are still killed the same way as the CAFO animals.
    This video is a really great start for someone who is 100% mainstream and plugged into the matrix so to speak. It doesn’t cover everything but it makes a great start. Thanks for sharing Bev.


    • foodnstuff Says:

      The trouble is, people who are 100% mainstream and plugged into the matrix aren’t going to watch this stuff. How do you get to them? I don’t know. It’s so frustrating. They’ll only listen for so long and then shut down. I would love to grab them and shake HARD! ;-(


      • rabidlittlehippy Says:

        If they don’t listen now they will in the next few years. Change is coming and fast and the signs are there and visible to anyone who knows how to look. These next few years are critical and in just a few years I truly believe we will see a HUGE groundswell movement of people coming back to the land, coming back to a simpler (and cheaper) way of life. These videos will be critical to feeding that movement. Keep them visible and be ready. πŸ™‚ Neo is out there and the Matrix is coming crashing down soon. πŸ˜€


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